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Step 03 · Card design

Layouts that arrive with their specification attached.

A card is only finished when it can be printed. Every layout here carries the numbers a printer will ask for, both colour previews, and the licence of every typeface inside it — before you choose it, not after.

Options
4 to 6 per request
Bleed
3 mm, fixed
Safe margin
5 mm, fixed
Resolution
300 dpi, fixed
Colour
RGB and CMYK
Formats
PDF, PNG, SVG
Four place card layout options showing the same name set four different ways
Describe a style in a sentence, or start from a preset and move from there.
Sizes and folds

Pick the object first, then the look.

The physical card decides most of the layout. Choose it up front and the type is set inside real margins from the beginning rather than fitted to them afterwards.

Name card
85 × 55 mm
Flat, the common place card
Folded
90 × 50 mm
Scored and folded flat-topped
Tent
100 × 70 mm
Stands on the plate or cloth
Table number
100 × 150 mm
Same system, scaled up
Custom
Any size in mm
Bleed and margin scale with it
Print specification

The same six numbers on every single output.

These are not settings you can lower to make a file smaller. They are fixed, they travel with the artwork, and they are printed on the specification sheet in the export folder.

Trim
Your chosen size, in mm
Bleed
3 mm on all four edges
Safe margin
5 mm inside the trim
Resolution
300 dpi
Colour
RGB preview + CMYK conversion
Fonts
Name and licence type, per face

Crop marks are a toggle at export. Registration targets are added to imposed sheets automatically.

Colour

Two previews, shown together, because they do not match.

Your screen emits light and a press puts ink on paper. The difference is not a rendering error, it is physics, and hiding it until the delivery arrives helps nobody.

An RGB screen preview and a CMYK press preview of the same card shown side by side with visibly different reds
Neither preview is a promise. Both are closer to the truth than one preview would be.
  • Paper stock changes both colour and the way ink sits
  • Uncoated card absorbs more ink and reads darker
  • Two printers with the same file will not match each other exactly
  • We give weight and finish suggestions, and recommend no supplier
Overflow

A long name is a decision, not an automatic font size.

When a name crosses the safe margin, the tool stops and shows you. It does not shrink the type by a point and move on, because a card that is quietly two sizes smaller than the rest is its own kind of mistake.

A card preview showing a long double-barrelled name crossing the dashed safe margin, highlighted and flagged
Detection is geometric, run against the actual set text at the actual size.
Three options for fixing an overflowing name: reduce type size, break onto two lines, or switch layout
Three fixes, none pre-selected. Applying one to every long name at once is allowed; skipping the choice is not.
Typefaces

Your files get printed, so the licence matters.

If a card is set in a typeface that is not licensed for commercial print and embedding, the exposure lands on you. So it is handled here rather than mentioned in a footnote.

A table listing each typeface in an export with its licence and whether commercial printing is permitted
The same manifest is written into the export folder as a text file.
The set

Cards, numbers, marks and the sheet they sit on.

Three place cards showing a flat card, a tent fold and a scored fold side by side
Three constructions, one type system. The fold changes the safe area, and the layout follows it.
A large table number card standing beside two smaller place cards in the same design system
Table numbers are generated from the same design, scaled, not redrawn.
A key of four neutral geometric dietary marks with plain captions
If you turn dietary marks on, they print as neutral symbols with a key for the caterer.
An export diagram showing crop marks, registration targets, a slug line and the list of files produced
What the printer receives, including the slug line identifying the file.